PHD Business Administration and Organizational Behavior

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Sample 1st Paragraph, MBA Sustainable Business and Innovation
I earned my undergraduate degree in Civil Engineering. As I have matured, however, I have realized that my passion lies much more in the direction of environmental than civil engineering, given my profound appreciation for everything clean and green. Most specifically, I want to focus on innovation and do so from the perspective of business so as to make that innovation as sustainable as possible. Thus, I feel strongly that I am an especially good fit with the distinguished Master’s Degree Program in Sustainable Business and Innovation at XXXX University.
Sample 1st Paragraph, MBA Marketing
I see the field of marketing as a bridge between product and consumer, the life blood of business, and the glue that binds them together. Hence, I have chosen the career path of becoming an expert in the area of consumer perceptions. A young Indian woman, curious and creative, I want to think outside the box about marketing and come up with creative solutions for novel problems. Hence, I hope to be selected to my first choice for graduate school, the MSc Program in International Marketing at XXXX University.