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Sample 1st Paragraph, Master´s Sustainable Business and Innovation 

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I earned my undergraduate degree in Civil Engineering. As I have matured, however, I have realized that my passion lies much more in the direction of environmental than civil engineering, given my profound appreciation for everything clean and green. Most specifically, I want to focus on innovation and do so from the perspective of business so as to make that innovation as sustainable as possible. Thus, I feel strongly that I am an especially good fit with the distinguished Master’s Degree Program in Sustainable Business and Innovation at XXXX University.